Compare MailerLite and Act-On - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailerLite or Act-On?

Act-On is more expensive to implement (TCO) than MailerLite, and Act-On is rated higher (89/100) than MailerLite (86/100). Act-On offers users more features (16) than MailerLite (9).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailerLite Vs. Act-On

MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? MailerLite or Act-On?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailerLite and Act-On.

MailerLite price starts at $9 per month , On a scale between 1 to 10 MailerLite is rated 2, which is much lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than MailerLite.

Which software includes more/better features?

We've compared MailerLite Vs. Act-On based on some of the most important and required Email Marketing features.

MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns, Email list management, Email Setup Wizard, Image Library.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Customers of the software mainly include small and medium businesses from a wide range of industries. Act-On is specifically designed for small companies.