Compare MailerLite and Adestra - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailerLite or Adestra?

Adestra is more expensive to implement (TCO) than MailerLite, and MailerLite is rated higher (86/100) than Adestra (75/100). MailerLite offers users more features (9) than Adestra (0). There is a clear winner in this case and it is MailerLite!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailerLite Vs. Adestra

MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? MailerLite or Adestra?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailerLite and Adestra.

MailerLite price starts at $9 per month , On a scale between 1 to 10 MailerLite is rated 2, which is much lower than the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MailerLite is rated 2, which is much lower than the average cost of Email Marketing software.

Bottom line: Adestra is more expensive than MailerLite.

Which software includes more/better features?

We've compared MailerLite Vs. Adestra based on some of the most important and required Email Marketing features.

MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns, Email list management, Email Setup Wizard, Image Library.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

Customers of the software mainly include small and medium businesses from a wide range of industries. and Adestra's target customer size include: SMBs.