Compare MailerLite and Emarsys - Apr 2022

Shlomi LaviShlomi Lavi / Apr 13, 2022

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Bottom Line: Which is Better - MailerLite or Emarsys?

Emarsys is more expensive to implement (TCO) than MailerLite, and Emarsys is rated higher (91/100) than MailerLite (86/100). MailerLite offers users more features (9) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailerLite Vs. Emarsys

MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? MailerLite or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailerLite and Emarsys.

MailerLite price starts at $9 per month , On a scale between 1 to 10 MailerLite is rated 2, which is much lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than MailerLite.

Which software includes more/better features?

We've compared MailerLite Vs. Emarsys based on some of the most important and required Email Marketing features.

MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns, Email list management, Email Setup Wizard, Image Library.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Customers of the software mainly include small and medium businesses from a wide range of industries. and Emarsys's target customer size include: Small, medium and large size businesses.

MailerLite

ITQlick rating
(4.5/5)

starts at $9 per month

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience.

Categories: Data Analysis Tools, CM Reporting & Analytics, Campaign Management, Email Marketing.

Emarsys

ITQlick rating
(4.6/5)

starts at $335 per month

Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interac...

Categories: Marketing, Marketing Automation, Email marketing.

Compare specifications

Compare features

MailerLite: 9 Features

Email integration
Email Marketing
Email Triggers
A/B/N Split Testing
Email Campaigns
Email list management
Email Setup Wizard
Image Library
WYSIWYG Email Editor

Emarsys: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
MailerLite
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$9 per month
Functionality
15
Compare
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.