Compare MailerLite and WebEngage - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailerLite or WebEngage?

WebEngage is more expensive to implement (TCO) than MailerLite, and MailerLite is rated higher (86/100) than WebEngage (80/100). MailerLite offers users more features (9) than WebEngage (3). There is a clear winner in this case and it is MailerLite!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailerLite Vs. Webklipper Technologies Private Limited

MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...

Webklipper Technologies Private Limited: Webklipper Technologies Private Limited provides knowledge management tools for individuals and groups.Webklipper is Knowledge management tool for individuals and groups - save and organize your data like never before. A simple webpage and document annotator which lets you annotate via sticky notes, highlights and drawings. All of these shareable...

Who is more expensive? MailerLite or WebEngage?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailerLite and WebEngage.

MailerLite price starts at $9 per month , On a scale between 1 to 10 MailerLite is rated 2, which is much lower than the average cost of Email Marketing software. WebEngage price starts at $199 per month , When comparing WebEngage to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: WebEngage is more expensive than MailerLite.

Which software includes more/better features?

We've compared MailerLite Vs. WebEngage based on some of the most important and required Email Marketing features.

MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns, Email list management, Email Setup Wizard, Image Library.

WebEngage: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software mainly include small and medium businesses from a wide range of industries. and WebEngage's target customer size include: Small, medium and large size businesses.