Compare MailerLite and Zoho Campaigns - Apr 2022

Shlomi LaviShlomi Lavi / Apr 13, 2022

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Bottom Line: Which is Better - MailerLite or Zoho Campaigns?

Zoho Campaigns is more expensive to implement (TCO) than MailerLite, and Zoho Campaigns is rated with the same score (86/100) as MailerLite (86/100). Zoho Campaigns offers users more features (12) than MailerLite (9). There is a clear winner in this case and it is Zoho Campaigns!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailerLite Vs. Zoho

MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? MailerLite or Zoho Campaigns?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailerLite and Zoho Campaigns.

MailerLite price starts at $9 per month , On a scale between 1 to 10 MailerLite is rated 2, which is much lower than the average cost of Email Marketing software. Zoho Campaigns price starts at $3 per month , When comparing Zoho Campaigns to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: MailerLite cost is around the same cost of Zoho Campaigns.

Which software includes more/better features?

We've compared MailerLite Vs. Zoho Campaigns based on some of the most important and required Email Marketing features.

MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns, Email list management, Email Setup Wizard, Image Library.

Zoho Campaigns: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database.

Target customer size

Customers of the software mainly include small and medium businesses from a wide range of industries. Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns.

MailerLite

ITQlick rating
(4.5/5)

starts at $9 per month

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience.

Categories: Data Analysis Tools, CM Reporting & Analytics, Campaign Management, Email Marketing.

Zoho Campaigns

ITQlick rating
(4.2/5)

starts at $3 per month

Zoho Campaigns is a CRM and e-mail marketing software for small to large companies. It has features such as social statistics, link tracking, ready-made newsletter templates, and A/B test campaigns which can bo...

Categories: Communications, VoIP, Marketing, Campaign Management, Email Marketing.

Compare specifications

Compare features

MailerLite: 9 Features

Email integration
Email Marketing
Email Triggers
A/B/N Split Testing
Email Campaigns
Email list management
Email Setup Wizard
Image Library
WYSIWYG Email Editor

Zoho Campaigns: 12 Features

Billing/Invoicing
Contact History
Contact Management
Contact Scheduler
Customer Database
Email Marketing
Email Performance Reports
Email Triggers
Marketing Automation
Sales and CRM Integration
Social Media
Step/Decision Rule Definition
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
MailerLite
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$9 per month
Functionality
15
Compare
Zoho Cam...
ITQlick rating
4.2/5
Score
86/100
Pricing
2/10
License pricing
$3 per month
Functionality
20
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.