Compare MailerMailer and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - MailerMailer or Active Campaign?

Active Campaign is more expensive to implement (TCO) than MailerMailer, and MailerMailer is rated higher (91/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than MailerMailer (4).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailerMailer Vs. Active Campaign

MailerMailer: MailerMailer is an award winning email marketing and newsletter service developed and run by MailerMailer LLC, headquartered just outside of Washington, D.C. in Maryland's second largest city, Rockville. Our team is comprised of pretty stellar people who really enjoy their work, bringing a mix of energy, creativity, and fun to our workplace. We ar...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? MailerMailer or Active Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailerMailer and Active Campaign.

MailerMailer price starts at $59 per month , On a scale between 1 to 10 MailerMailer is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than MailerMailer.

Which software includes more/better features?

We've compared MailerMailer Vs. Active Campaign based on some of the most important and required Email Marketing features.

MailerMailer: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

The limited feature set and flexible pricing options of the software make it most suitable for small and medium business ventures. Small business users will find that personalized emails add a special note for each of your new leads.