Shlomi Lavi /
Mar 02, 2023
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Bottom Line: Which is Better - MailUp or Flowroute?
MailUp is more expensive to implement (TCO) than Flowroute, and Flowroute is rated higher (91/100) than MailUp (57/100). MailUp offers users more features (3) than Flowroute (0).
Looking for the right SMS Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
MailUp Vs. Flowroute Inc.
MailUp: The MailUp® brand was born in 2004 as a result of the research and development of Nweb's Business Unit, a company specialized in direct marketing and newsletter management. Created in 2002 as a spin-off from a technology consultancy, NWeb has offices in Cremona and Milano, Italy, and in San Francisco, California. The company has been experiencing e...
Flowroute Inc.: Flowroute is the leading provider of communication services for cloud-based companies. Flowroute gives developers and enterprises carrier-quality services with unprecedented performance, transparency and control to add voice and messaging capabilities into their apps and services to create unique user experiences. Flowroute is privately held and he...
Who is more expensive? MailUp or Flowroute?
The real total cost of ownership (TCO) of SMS Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailUp and Flowroute.
MailUp price starts at $45 per user/month , On a scale between 1 to 10 MailUp is rated 4, which is lower than the average cost of SMS Marketing software. Flowroute accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MailUp is rated 4, which is lower than the average cost of SMS Marketing software.
Bottom line: MailUp cost is around the same cost of Flowroute.
Which software includes more/better features?
We've compared MailUp Vs. Flowroute based on some of the most important and required SMS Marketing features.
MailUp: Data Import/Export, Basic Reports, Online Customer Support.
Flowroute: We are still working to collect the list of features for Flowroute.
Target customer size
MailUp's typical customers include: Small, medium and large size businesses,
Flowroute SMS Marketing Software serves a wide range of industries and businesses of all sizes.