Compare Manzama and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Manzama or Flashtalking?

Manzama is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Manzama (90/100).

Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Manzama Vs. Flashtalking, Inc.

Manzama: Manzama is a next-generation Content Intelligence Platform specifically designed for professionals, that mines and analyzes vast amounts of business related information and delivers unique and highly relevant intelligence to each stakeholder across the organization. With Manzama professionals can easily turn insights into action.

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? Manzama or Flashtalking?

The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Manzama and Flashtalking.

Manzama accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Manzama is rated 6, which is similar to the average cost of CI: Competitive Intelligence software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Manzama is rated 6, which is similar to the average cost of CI: Competitive Intelligence software.

Bottom line: Manzama is more expensive than Flashtalking.

Which software includes more/better features?

We've compared Manzama Vs. Flashtalking based on some of the most important and required CI: Competitive Intelligence features.

Manzama: We are still working to collect the list of features for Manzama.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

Manzama's typical customers include: SMBs,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.