Compare Manzama and FullStory - Jul 2022

Shlomi LaviShlomi Lavi / Jul 18, 2022

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Bottom Line: Which is Better - Manzama or FullStory?

Manzama is more expensive to implement (TCO) than FullStory, and Manzama is rated higher (90/100) than FullStory (82/100). FullStory offers users more features (3) than Manzama (0).

Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Manzama Vs. FullStory

Manzama: Manzama is a next-generation Content Intelligence Platform specifically designed for professionals, that mines and analyzes vast amounts of business related information and delivers unique and highly relevant intelligence to each stakeholder across the organization. With Manzama professionals can easily turn insights into action.

FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.

Who is more expensive? Manzama or FullStory?

The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Manzama and FullStory.

Manzama accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Manzama is rated 6, which is similar to the average cost of CI: Competitive Intelligence software. FullStory price starts at $899 per license , When comparing FullStory to its competitors, the software is rated 2 - much lower than the average CI: Competitive Intelligence software cost.

Bottom line: Manzama is more expensive than FullStory.

Which software includes more/better features?

We've compared Manzama Vs. FullStory based on some of the most important and required CI: Competitive Intelligence features.

Manzama: We are still working to collect the list of features for Manzama.

FullStory: Dashboard, Data Analysis Tools, Data analysis.

Target customer size

Manzama's typical customers include: SMBs, and FullStory's target customer size include: Small, medium and large size businesses.

Manzama

ITQlick rating
(4.5/5)

Manzama Base is marketing software for small to large enterprises. It offers content management, a self-service portal, collaboration, cataloging/categorization, profile builder, email alerts, and more features...

Categories: Content Marketing, Marketing.

FullStory

ITQlick rating
(4.6/5)

starts at $899 per license

FullStory is a customer experience management software that helps businesses see their customers interactivity and reaction to their apps or sites. With the software custom and enterprise-level dashboards, user...

Categories: Data Analysis Tools, Dashboards & KPIs, Customer Management Module, Process analysis.

Compare specifications

Compare features

Manzama: 0 Features

We are working to collect the list of features

FullStory: 3 Features

Dashboard
Data Analysis Tools
Data analysis
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Manzama
ITQlick rating
4.5/5
Score
90/100
Pricing
6.8/10
License pricing
Pricing not available
Functionality
3
Compare
FullStory
ITQlick rating
4.6/5
Score
82/100
Pricing
2.2/10
License pricing
$899 per license
Functionality
7
iSpionage
ITQlick rating
4.1/5
Score
91/100
Pricing
5/10
License pricing
$59 per month
Functionality
3
Adbeat
ITQlick rating
4/5
Score
88/100
Pricing
4/10
License pricing
$249 per month
Functionality
3
Review
Adthena
ITQlick rating
5/5
Score
87/100
Pricing
4.8/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.