Compare Manzama and MarcomCentral - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Manzama or MarcomCentral?

Manzama is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Manzama (90/100). MarcomCentral offers users more features (5) than Manzama (0). There is a clear winner in this case and it is MarcomCentral!

Looking for the right CI: Competitive Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Manzama Vs. PTI Marketing Technologies, Inc

Manzama: Manzama is a next-generation Content Intelligence Platform specifically designed for professionals, that mines and analyzes vast amounts of business related information and delivers unique and highly relevant intelligence to each stakeholder across the organization. With Manzama professionals can easily turn insights into action.

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Who is more expensive? Manzama or MarcomCentral?

The real total cost of ownership (TCO) of CI: Competitive Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Manzama and MarcomCentral.

Manzama accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Manzama is rated 6, which is similar to the average cost of CI: Competitive Intelligence software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average CI: Competitive Intelligence software cost.

Bottom line: Manzama is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared Manzama Vs. MarcomCentral based on some of the most important and required CI: Competitive Intelligence features.

Manzama: We are still working to collect the list of features for Manzama.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Manzama's typical customers include: SMBs, The software is a viable product for businesses of all sizes.