Compare Mapp and Adthena - Dec 2022

Shlomi LaviShlomi Lavi / Dec 12, 2022

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Bottom Line: Which is Better - Mapp or Adthena?

Adthena is more expensive to implement (TCO) than Mapp, and Mapp is rated higher (92/100) than Adthena (90/100).

Looking for the right Project simulation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

BlueHornet Networks Vs. AdGooroo - a Kantar Media Company

BlueHornet Networks: BlueHornet is an enterprise email service provider. Our genuine passion for digital marketing and our love of working with great brands is unrivaled in the industry. The world's most talked-about brands partner with us for our winning track record of turning customers into raving fans. How do we do it? By providing tools, services, and expertise to...

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Who is more expensive? Mapp or AdGooroo Paid Search Insight Platform?

The real total cost of ownership (TCO) of Project simulation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mapp and AdGooroo Paid Search Insight Platform.

Mapp price starts at $49 per month , On a scale between 1 to 10 Mapp is rated 4, which is lower than the average cost of Project simulation software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Mapp is rated 4, which is lower than the average cost of Project simulation software.

Bottom line: AdGooroo Paid Search Insight Platform is more expensive than Mapp.

Which software includes more/better features?

We've compared Mapp Vs. Adthena based on some of the most important and required Project simulation features.

Mapp: We are still working to collect the list of features for Mapp.

AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.

Target customer size

Mapp's typical customers include: Small, medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.



Mapp

ITQlick rating
(3.5/5)

starts at $49 per month

Mapp is a cloud-based Project Simulation software that gives users tools to course through converting data to insights and actionable decisions. It also allows them to gather and transform customer data using D...

Categories: Marketing, Campaign Management, Email Marketing, Process analysis.

Adthena

ITQlick rating
(3.9/5)

Adthena is a growing cloud-based Marketing software, it is designed to support small and medium size business. Adthena received a rating of 3.9 from ITQlick team. The software cost is considered average (3/5) ...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

Mapp: 0 Features

We are working to collect the list of features

AdGooroo Paid Search Insight Platform: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Mapp
ITQlick rating
3.5/5
Score
92/100
Pricing
4/10
License pricing
$49 per month
Functionality
5
Review
Compare
Adthena
ITQlick rating
3.9/5
Score
90/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Aras Inn...
ITQlick rating
3/5
Score
76/100
Pricing
5.8/10
License pricing
$14 per month
Functionality
4
Compare
FishEye
ITQlick rating
3.8/5
Score
62/100
Pricing
3/10
License pricing
$10 per license
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.