Compare MarcomCentral and Adobe Experience - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - MarcomCentral or Adobe Experience?

MarcomCentral is more expensive to implement (TCO) than Adobe Experience, and MarcomCentral is rated higher (91/100) than Adobe Experience (90/100). MarcomCentral offers users more features (5) than Adobe Experience (3).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

PTI Marketing Technologies, Inc Vs. Adobe systems

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? MarcomCentral or Adobe Experience Manager?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MarcomCentral and Adobe Experience Manager.

MarcomCentral price starts at $2,085 per month , On a scale between 1 to 10 MarcomCentral is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software. Adobe Experience Manager price starts at $100,000 per license , When comparing Adobe Experience Manager to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.

Bottom line: MarcomCentral cost is around the same cost of Adobe Experience Manager.

Which software includes more/better features?

We've compared MarcomCentral Vs. Adobe Experience based on some of the most important and required Digital Asset Management (DAM) features.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Adobe Experience Manager: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

The software is a viable product for businesses of all sizes. Adobe Experience Manager is suitable for large enterprises including manufacturing, retail, IT, healthcare and telecommunication industries that are looking for a way to create and manage digital customer experiences across multiple channels.