Compare Marketing 360 and Buffer - Apr 2022

Shlomi LaviShlomi Lavi / Apr 13, 2022

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Bottom Line: Which is Better - Marketing 360 or Buffer?

Buffer is more expensive to implement (TCO) than Marketing 360, Marketing 360 is rated higher (91/100) than Buffer (86/100). Both tools offer the same amount of features.

Looking for the right Social Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Marketing 360 compares with Buffer?

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...

Who's more expensive? Marketing 360 or Buffer?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Marketing 360 and Buffer.

Marketing 360 price starts at $395 per month , on a scale between 1 to 10 Marketing 360 is rated 2, which is much lower than the average cost of Social Marketing software. Buffer price starts at $5 per month , when comparing Buffer to their competitors, the software is rated 2 - much lower than the average Social Marketing software cost.

Bottom line: Marketing 360 cost is around the same cost of Buffer.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketing 360 Vs. Buffer based on some of the most important and required Social Marketing features. Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media. Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.

Target customer size

Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business. Buffer is perfect for companies of all shapes and sizes.

Marketing 360

ITQlick rating
(4.7/5)

starts at $395 per month

Marketing 360 is a cloud-based digital marketing solution that is designed for use by individuals as well as businesses. The solution can be used in businesses, which are medium in size, as well as small-sized ...

Categories: Data Analysis Tools, Content Management, Banking CRM, Channel Management.

Buffer

ITQlick rating
(4.5/5)

starts at $5 per month

Buffer is a social media tool that can simplify the process of publishing posts on social media. Users can quickly share contents on LinkedIn, Facebook and Twitter from their mobile phone or PC. The software co...

Categories: Mobile CRM, Social CRM, Social Media, Social Media Management.

Compare specifications

Compare features

Marketing 360: 5 Features

Chat
Prospect Segmentation
Email Marketing
Task Management
Social Media

Buffer: 5 Features

Blogger Integration
Business Content Sharing
Facebook Integration
LinkedIn Integration
Twitter Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketin...
ITQlick rating
4.7/5
Score
91/100
Pricing
2/10
License pricing
$395 per month
Functionality
23
Compare
Buffer
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$5 per month
Functionality
9
Review
Zoho Soc...
ITQlick rating
4.7/5
Score
93/100
Pricing
6.2/10
License pricing
$10 per month
Functionality
3
Amplifr
ITQlick rating
3.6/5
Score
92/100
Pricing
6.8/10
License pricing
$26 per user/month
Functionality
3
Simply M...
ITQlick rating
3.4/5
Score
89/100
Pricing
5.6/10
License pricing
$89 per user/month
Functionality
6
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.