Compare Marketing Cloud: Radian6 and SproutSocial - Nov 2022

Shlomi LaviShlomi Lavi / Nov 10, 2022

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Bottom Line: Which is Better - Marketing Cloud: Radian6 or SproutSocial?

Marketing Cloud: Radian6 is more expensive to implement (TCO) than SproutSocial, and Marketing Cloud: Radian6 is rated higher (86/100) than SproutSocial (85/100). Both tools offer the same amount of features.

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Sprout Social

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? Marketing Cloud: Radian6 or SproutSocial?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Cloud: Radian6 and SproutSocial.

Marketing Cloud: Radian6 price starts at $1,000 per month , On a scale between 1 to 10 Marketing Cloud: Radian6 is rated 10, which is much higher than the average cost of Social Media Management software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Marketing Cloud: Radian6 is more expensive than SproutSocial.

Which software includes more/better features?

We've compared Marketing Cloud: Radian6 Vs. SproutSocial based on some of the most important and required Social Media Management features.

Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

The software can be used to regulate the marketing and analytics requirements of any business size and type. The software is a useful product for customers of all sizes without any restriction on industrial affiliation.

Marketing Cloud: Radian6

ITQlick rating
(4.1/5)

starts at $1,000 per month

Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.c...

Categories: Mobile CRM, Social CRM, Social Media, Social Media Management.

SproutSocial

ITQlick rating
(4.4/5)

starts at $89 per user/month

SproutSocial is a web based social media management solution for businesses of all sizes. It offers such services as personalized profile management, smart engagement, seamless publishing, and others. The softw...

Categories: Social CRM, Marketing.

Compare specifications

Compare features

Marketing Cloud: Radian6: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

SproutSocial: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketin...
ITQlick rating
4.1/5
Score
86/100
Pricing
10/10
License pricing
$1,000 per month
Functionality
7
Compare
SproutSocial
ITQlick rating
4.4/5
Score
85/100
Pricing
4.8/10
License pricing
$89 per user/month
Functionality
5
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.