Compare Marketing Cloud: Radian6 and Yotpo - Oct 2022

Shlomi LaviShlomi Lavi / Oct 18, 2022

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Bottom Line: Which is Better - Marketing Cloud: Radian6 or Yotpo?

Marketing Cloud: Radian6 is more expensive to implement (TCO) than Yotpo, and Marketing Cloud: Radian6 is rated higher (86/100) than Yotpo (85/100). Yotpo offers users more features (5) than Marketing Cloud: Radian6 (3).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Yotpo

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Yotpo: Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Our vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing. We boost the ch...

Who is more expensive? Marketing Cloud: Radian6 or Yotpo?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Cloud: Radian6 and Yotpo.

Marketing Cloud: Radian6 price starts at $1,000 per month , On a scale between 1 to 10 Marketing Cloud: Radian6 is rated 10, which is much higher than the average cost of Social Media Management software. Yotpo price starts at $19 per month , When comparing Yotpo to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.

Bottom line: Marketing Cloud: Radian6 is more expensive than Yotpo.

Which software includes more/better features?

We've compared Marketing Cloud: Radian6 Vs. Yotpo based on some of the most important and required Social Media Management features.

Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.

Yotpo: Data Analysis Tools, Customer Experience Management, eCommerce, Employee Performance Management, Reputation Management.

Target customer size

The software can be used to regulate the marketing and analytics requirements of any business size and type. and Yotpo's target customer size include: Small businesses and start ups.



Marketing Cloud: Radian6

ITQlick rating
(4.1/5)

starts at $1,000 per month

Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.c...

Categories: Mobile CRM, Social CRM, Social Media, Social Media Management.

Yotpo

ITQlick rating
(4.5/5)

starts at $19 per month

Yotpo software is a cloud-hosted marketing content management platform built for e-commerce businesses. The platform is modeled to enable clients to gather user-generated content which will help grow the brand ...

Categories: Data Analysis Tools, Customer Loyalty, Feedback Management, Social CRM, Employee Performance Management.

Compare specifications

Compare features

Marketing Cloud: Radian6: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

Yotpo: 5 Features

Data Analysis Tools
Customer Experience Management
eCommerce
Employee Performance Management
Reputation Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketin...
ITQlick rating
4.1/5
Score
86/100
Pricing
10/10
License pricing
$1,000 per month
Functionality
7
Compare
Yotpo
ITQlick rating
4.5/5
Score
85/100
Pricing
2/10
License pricing
$19 per month
Functionality
16
Review
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.