Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Marketing Optimizer or Active Campaign?
Active Campaign is more expensive to implement (TCO) than Marketing Optimizer, and Marketing Optimizer is rated higher (85/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Marketing Optimizer (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. Active Campaign
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Marketing Optimizer or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Active Campaign.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. Active Campaign based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. Small business users will find that personalized emails add a special note for each of your new leads.