Compare Marketing Optimizer and Adestra - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing Optimizer or Adestra?

Adestra is more expensive to implement (TCO) than Marketing Optimizer, and Marketing Optimizer is rated higher (85/100) than Adestra (75/100). Marketing Optimizer offers users more features (6) than Adestra (0). There is a clear winner in this case and it is Marketing Optimizer!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Internet Marketing Vs. Adestra

Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? Marketing Optimizer or Adestra?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Adestra.

Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software.

Bottom line: Adestra is more expensive than Marketing Optimizer.

Which software includes more/better features?

We've compared Marketing Optimizer Vs. Adestra based on some of the most important and required Email Marketing features.

Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

This program uses extensive rules to collate the necessary information from different sources on the Internet. and Adestra's target customer size include: SMBs.