Shlomi Lavi /
Aug 25, 2022
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Bottom Line: Which is Better - Marketing Optimizer or Constant Contact?
Constant Contact is more expensive to implement (TCO) than Marketing Optimizer, and Constant Contact is rated higher (94/100) than Marketing Optimizer (85/100). Marketing Optimizer offers users more features (6) than Constant Contact (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. Constant Contact
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
Who is more expensive? Marketing Optimizer or Constant Contact?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Constant Contact.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Constant Contact price starts at $9.99 per month , When comparing Constant Contact to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Marketing Optimizer cost is around the same cost of Constant Contact.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. Constant Contact based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. Constant Contact is best for small to large companies that focus on communications, advertising, and marketing.