Compare Marketing Optimizer and Constant Contact - Aug 2022

Shlomi LaviShlomi Lavi / Aug 25, 2022

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Bottom Line: Which is Better - Marketing Optimizer or Constant Contact?

Constant Contact is more expensive to implement (TCO) than Marketing Optimizer, and Constant Contact is rated higher (94/100) than Marketing Optimizer (85/100). Marketing Optimizer offers users more features (6) than Constant Contact (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Internet Marketing Vs. Constant Contact

Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Who is more expensive? Marketing Optimizer or Constant Contact?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Constant Contact.

Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Constant Contact price starts at $9.99 per month , When comparing Constant Contact to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Marketing Optimizer cost is around the same cost of Constant Contact.

Which software includes more/better features?

We've compared Marketing Optimizer Vs. Constant Contact based on some of the most important and required Email Marketing features.

Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

This program uses extensive rules to collate the necessary information from different sources on the Internet. Constant Contact is best for small to large companies that focus on communications, advertising, and marketing.



Marketing Optimizer

ITQlick rating
(3.6/5)

starts at $249 per month

Marketing Optimizer is a program, which is designed to perfect your marketing strategy through the use of online resources. They optimize all the important information that is required to build that new strateg...

Categories: Marketing, Online Marketing, Sales.

Constant Contact

ITQlick rating
(4.3/5)

starts at $9.99 per month

Constant Contact is a software solution that provides online survey tools, email marketing, event marketing, and social media marketing, for its clients. Member associations, small businesses, and nonprofit org...

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Marketing Optimizer: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Constant Contact: 5 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketin...
ITQlick rating
3.6/5
Score
85/100
Pricing
3.2/10
License pricing
$249 per month
Functionality
9
Compare
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.