Shlomi Lavi /
Aug 25, 2022
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Bottom Line: Which is Better - Marketing Optimizer or Emarsys?
Emarsys is more expensive to implement (TCO) than Marketing Optimizer, and Emarsys is rated higher (91/100) than Marketing Optimizer (85/100). Marketing Optimizer offers users more features (6) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. Emarsys
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Who is more expensive? Marketing Optimizer or Emarsys?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Emarsys.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.
Bottom line: Emarsys is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. Emarsys based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
Emarsys: We are still working to collect the list of features for Emarsys.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. and Emarsys's target customer size include: Small, medium and large size businesses.