Shlomi Lavi /
Aug 25, 2022
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Bottom Line: Which is Better - Marketing Optimizer or MailChimp?
MailChimp is more expensive to implement (TCO) than Marketing Optimizer, and MailChimp is rated higher (98/100) than Marketing Optimizer (85/100). Both tools offer the same amount of features.
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. MailChimp
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Marketing Optimizer or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and MailChimp.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: MailChimp is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. MailChimp based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. MailChimp is best for all those that are in business and also are serious concerning making money.