Shlomi Lavi /
Aug 25, 2022
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Bottom Line: Which is Better - Marketing Optimizer or MailerMailer?
MailerMailer is more expensive to implement (TCO) than Marketing Optimizer, and MailerMailer is rated higher (91/100) than Marketing Optimizer (85/100). Marketing Optimizer offers users more features (6) than MailerMailer (4).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. MailerMailer
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
MailerMailer: MailerMailer is an award winning email marketing and newsletter service developed and run by MailerMailer LLC, headquartered just outside of Washington, D.C. in Maryland's second largest city, Rockville.
Our team is comprised of pretty stellar people who really enjoy their work, bringing a mix of energy, creativity, and fun to our workplace. We ar...
Who is more expensive? Marketing Optimizer or MailerMailer?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and MailerMailer.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. MailerMailer price starts at $59 per month , When comparing MailerMailer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Marketing Optimizer cost is around the same cost of MailerMailer.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. MailerMailer based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
MailerMailer: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. The limited feature set and flexible pricing options of the software make it most suitable for small and medium business ventures.