Compare Marketing Optimizer and WebEngage - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing Optimizer or WebEngage?

WebEngage is more expensive to implement (TCO) than Marketing Optimizer, and Marketing Optimizer is rated higher (85/100) than WebEngage (80/100). Marketing Optimizer offers users more features (6) than WebEngage (3). There is a clear winner in this case and it is Marketing Optimizer!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Internet Marketing Vs. Webklipper Technologies Private Limited

Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...

Webklipper Technologies Private Limited: Webklipper Technologies Private Limited provides knowledge management tools for individuals and groups.Webklipper is Knowledge management tool for individuals and groups - save and organize your data like never before. A simple webpage and document annotator which lets you annotate via sticky notes, highlights and drawings. All of these shareable...

Who is more expensive? Marketing Optimizer or WebEngage?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and WebEngage.

Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. WebEngage price starts at $199 per month , When comparing WebEngage to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: WebEngage is more expensive than Marketing Optimizer.

Which software includes more/better features?

We've compared Marketing Optimizer Vs. WebEngage based on some of the most important and required Email Marketing features.

Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

WebEngage: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

This program uses extensive rules to collate the necessary information from different sources on the Internet. and WebEngage's target customer size include: Small, medium and large size businesses.