Compare Marketo Lead and Adobe Social - Jul 2022
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Bottom Line: Which is Better - Marketo Lead or Adobe Social?
Marketo Lead is more expensive to implement (TCO) than Adobe Social, and Adobe Social is rated higher (91/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Adobe Social (5).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Adobe
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Who is more expensive? Marketo Lead or Adobe Social?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Adobe Social.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.
Bottom line: Marketo Lead is more expensive than Adobe Social.
Which software includes more/better features?
We've compared Marketo Lead Vs. Adobe Social based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. Adobe Social tries to do everything and fails in most.
Adobe Social
starts at $52.99 per month
Social marketing is all about relationships. With the new Adobe® Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the ...
Compare PricingCompare specifications
Marketo Lead Specifications
ITQlick Score: | 87/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Marketing Automation -> Marketo Lead review |
Company: | Marketo |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
Adobe Social Specifications
ITQlick Score: | 91/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Social Media Management -> Adobe Social review |
Company: | Adobe |
Pricing: | starts at $52.99 per month |
Typical customers: | Start up, Small business, Medium business, Large business |
Platforms: | Desktop |
Links: | Adobe Social review, Adobe Social pricing, Adobe Social alternatives |
Compare features
Marketo Lead: 12 Features
Adobe Social: 5 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.