Compare Marketo Lead and Aimbase - Jul 2022
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Bottom Line: Which is Better - Marketo Lead or Aimbase?
Marketo Lead is more expensive to implement (TCO) than Aimbase, and Marketo Lead is rated higher (87/100) than Aimbase (83/100). Marketo Lead offers users more features (12) than Aimbase (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. AVALA Marketing Group
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
AVALA Marketing Group: AVALA helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. We combine data, digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI. Our talented team o...
Who is more expensive? Marketo Lead or Aimbase?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Aimbase.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Aimbase accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.
Bottom line: Marketo Lead is more expensive than Aimbase.
Which software includes more/better features?
We've compared Marketo Lead Vs. Aimbase based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
Aimbase: We are still working to collect the list of features for Aimbase.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. and Aimbase's target customer size include: Small, medium and large size businesses.
Aimbase
Aimbase is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Aimbase received a rating of 3.4 from ITQlick team. The software cost is consider...
Compare PricingCompare specifications
Marketo Lead Specifications
ITQlick Score: | 87/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Marketing Automation -> Marketo Lead review |
Company: | Marketo |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
Aimbase Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Marketing Automation -> Aimbase review |
Company: | AVALA Marketing Group |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | Aimbase review, Aimbase pricing, Aimbase alternatives |
Compare features
Marketo Lead: 12 Features
Aimbase: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.