Compare Marketo Lead and RegEd - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or RegEd?

Marketo Lead is more expensive to implement (TCO) than RegEd, and RegEd is rated higher (88/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than RegEd (3).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Arkovi

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Arkovi : Launched in 2009, Arkovi is the premier financial services solution for social media archiving, compliance and monitoring. We offer a full range of services that empower you to leverage the power of social media in your business. In October 2012, Arkovi was acquired by RegEd, a market leader with innovative, best-in-class compliance, and risk ma...

Who is more expensive? Marketo Lead or Arkovi?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Arkovi.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Arkovi price starts at $39 per user/month , When comparing Arkovi to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Arkovi.

Which software includes more/better features?

We've compared Marketo Lead Vs. RegEd based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Arkovi: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and Arkovi's target customer size include: Start up, Small business, Medium business, Large business.