Compare Marketo Lead and Buffer - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Buffer?

Marketo Lead is more expensive to implement (TCO) than Buffer, and Marketo Lead is rated higher (87/100) than Buffer (86/100). Marketo Lead offers users more features (12) than Buffer (5).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Buffer

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...

Who is more expensive? Marketo Lead or Buffer?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Buffer.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Buffer price starts at $5 per month , When comparing Buffer to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Buffer.

Which software includes more/better features?

We've compared Marketo Lead Vs. Buffer based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. Buffer is perfect for companies of all shapes and sizes.