Compare Marketo Lead and Conversocial - Aug 2022

Shlomi LaviShlomi Lavi / Aug 02, 2022

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Bottom Line: Which is Better - Marketo Lead or Conversocial?

Marketo Lead is more expensive to implement (TCO) than Conversocial, and Marketo Lead is rated higher (87/100) than Conversocial (81/100). Marketo Lead offers users more features (12) than Conversocial (4).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Conversocial

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Conversocial: Headquartered in New York and London, Conversocial is a cloud solution that enables businesses to manage social media as a large-scale customer service channel. Conversocial’s software and expertise has helped more than 150 of the biggest global companies implement their social customer service operations, including American Greetings, Barclaycard,...

Who is more expensive? Marketo Lead or Conversocial?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Conversocial.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Conversocial accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.

Bottom line: Marketo Lead is more expensive than Conversocial.

Which software includes more/better features?

We've compared Marketo Lead Vs. Conversocial based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Conversocial: Business Content Sharing, Facebook Integration, Global Content Library, Twitter Integration.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. Conversocialis suitable for midsize and large industries related to telecom, online shopping and retail and agencies.



Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM.

Conversocial

ITQlick rating
(4.6/5)

Conversocial is a social customer service solution that can help users to integrate social media into their contact center for providing top notch social customer service. The social customer service platform i...

Categories: Banking CRM, Casino CRM, Complaint Management, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Marketo Lead: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics

Conversocial: 4 Features

Business Content Sharing
Facebook Integration
Global Content Library
Twitter Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Compare
Conversocial
ITQlick rating
4.6/5
Score
81/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
16
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.