Shlomi Lavi /
Aug 02, 2022
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Bottom Line: Which is Better - Marketo Lead or Conversocial?
Marketo Lead is more expensive to implement (TCO) than Conversocial, and Marketo Lead is rated higher (87/100) than Conversocial (81/100). Marketo Lead offers users more features (12) than Conversocial (4).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Conversocial
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Conversocial: Headquartered in New York and London, Conversocial is a cloud solution that enables businesses to manage social media as a large-scale customer service channel. Conversocial’s software and expertise has helped more than 150 of the biggest global companies implement their social customer service operations, including American Greetings, Barclaycard,...
Who is more expensive? Marketo Lead or Conversocial?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Conversocial.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Conversocial accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.
Bottom line: Marketo Lead is more expensive than Conversocial.
Which software includes more/better features?
We've compared Marketo Lead Vs. Conversocial based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
Conversocial: Business Content Sharing, Facebook Integration, Global Content Library, Twitter Integration.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. Conversocialis suitable for midsize and large industries related to telecom, online shopping and retail and agencies.