Compare Marketo Lead and Zeta Global - Dec 2022
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Bottom Line: Which is Better - Marketo Lead or Zeta Global?
Marketo Lead is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Zeta Global (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. IgnitionOne
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? Marketo Lead or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and IgnitionOne Digital Marketing Suite.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.
Bottom line: Marketo Lead is more expensive than IgnitionOne Digital Marketing Suite.
Which software includes more/better features?
We've compared Marketo Lead Vs. Zeta Global based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.
Zeta Global
Zeta Global is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Global received a rating of 4.4 from ITQlick team. The software cost is ...
Compare PricingCompare specifications
Marketo Lead Specifications
ITQlick Score: | 87/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Marketing Automation -> Marketo Lead review |
Company: | Marketo |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
Zeta Global Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> Zeta Global review |
Company: | IgnitionOne |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | Zeta Global review, Zeta Global pricing, Zeta Global alternatives |
Compare features
Marketo Lead: 12 Features
IgnitionOne Digital Marketing Suite: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.