Compare Marketo Lead and Integrate - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Integrate?

Marketo Lead is more expensive to implement (TCO) than Integrate, and Integrate is rated higher (88/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Integrate (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Integrate Inc.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Integrate Inc.: Integrate is a marketing software provider on a mission to arm demand marketers with the tools, insights and integrations required to change the way they execute demand generation. The Integrate platform automates the entire lifecycle of outbound demand generation campaigns. Demand marketers and marketing ops pros use Integrate’s software.

Who is more expensive? Marketo Lead or Integrate?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Integrate.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Integrate accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.

Bottom line: Marketo Lead is more expensive than Integrate.

Which software includes more/better features?

We've compared Marketo Lead Vs. Integrate based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Integrate: We are still working to collect the list of features for Integrate.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and Integrate's target customer size include: Small, medium and large size businesses.