Compare Marketo Lead and LeadMaster - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or LeadMaster?

Marketo Lead is more expensive to implement (TCO) than LeadMaster, and LeadMaster is rated higher (88/100) than Marketo Lead (87/100). LeadMaster offers users more features (21) than Marketo Lead (12). There is a clear winner in this case and it is LeadMaster!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Leadmaster

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Leadmaster: Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing. Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - so you'll know what's working, who's selling a...

Who is more expensive? Marketo Lead or LeadMaster - Lead Management / CRM?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and LeadMaster - Lead Management / CRM.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. LeadMaster - Lead Management / CRM price starts at $15 per user/month , When comparing LeadMaster - Lead Management / CRM to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than LeadMaster - Lead Management / CRM.

Which software includes more/better features?

We've compared Marketo Lead Vs. LeadMaster based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

LeadMaster - Lead Management / CRM: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. The LeadMaster CRM application is best for several industries including small businesses, advertising, real estate, call center, mortgage, education, manufacturing, healthcare and insurance.