Compare Marketo Lead and Radian6 - Jul 2022
Compare Pricing
Shlomi Lavi / Jul 04, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Marketo Lead or Radian6?
Marketo Lead is more expensive to implement (TCO) than Radian6, and Radian6 is rated higher (92/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Radian6 (5).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Salesforce.com
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? Marketo Lead or Radian6?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Radian6.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Radian6 price starts at $1,000 per organization/month , When comparing Radian6 to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.
Bottom line: Marketo Lead is more expensive than Radian6.
Which software includes more/better features?
We've compared Marketo Lead Vs. Radian6 based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
Radian6: Business Content Sharing, Publishing Social Content, Social Analytics, Social Customer Care, Social Sales.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. Radian6 is proves to be an efficient tool for all business organizations.
Radian6
starts at $1,000 per organization/month
Radian6 is a cloud-based social media monitoring & analysis that offers automated tracking of conversations across various online channels from websites to social media.
Compare PricingCompare specifications
Marketo Lead Specifications
| ITQlick Score: | 87/100 |
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| ITQlick Rating: |
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| Pricing: | 8/10 - high cost |
| Category: | Marketing Automation -> Marketo Lead review |
| Company: | Marketo |
| Pricing: | starts at $9 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
Radian6 Specifications
| ITQlick Score: | 92/100 |
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| ITQlick Rating: |
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| Pricing: | 4/10 - average cost |
| Category: | Social Media Management -> Radian6 review |
| Company: | Salesforce.com |
| Pricing: | starts at $1,000 per organization/month |
| Typical customers: | Start up, Small business, Medium business, Large business |
| Platforms: | Desktop |
| Links: | Radian6 review, Radian6 pricing, Radian6 alternatives |
Compare features
Marketo Lead: 12 Features
Radian6: 5 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.