Compare Marketo Lead and Reputation.com - Jul 2022

Shlomi LaviShlomi Lavi / Jul 04, 2022

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Bottom Line: Which is Better - Marketo Lead or Reputation.com?

Marketo Lead is more expensive to implement (TCO) than Reputation.com, and Marketo Lead is rated higher (87/100) than Reputation.com (51/100). Marketo Lead offers users more features (12) than Reputation.com (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Reputation.com

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Reputation.com: Reputation.com launched in 2006 with the belief that individuals, businesses and large-scale enterprises should be empowered to protect their privacy and ensure their online reputations reflect accurate, current and balanced information. Our team pioneered the first solutions for online privacy control and digital identity management - and we cont...

Who is more expensive? Marketo Lead or Reputation.com?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Reputation.com.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Reputation.com price starts at $99 per year , When comparing Reputation.com to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Reputation.com.

Which software includes more/better features?

We've compared Marketo Lead Vs. Reputation.com based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Reputation.com: We are still working to collect the list of features for Reputation.com.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and Reputation.com's target customer size include: Small, medium and large size businesses.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM.

Reputation.com

ITQlick rating
(5/5)

starts at $99 per year

Reputation.com is cloud-based reputation management and customer experience solution designed to help large enterprises track and manage online ratings as well as respond to customer feedback. The core features...

Categories: Dashboards & KPIs, Social CRM, Social Media, Social Media Management, Reputation Management.

Compare specifications

Compare features

Marketo Lead: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics

Reputation.com: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Compare
Reputation.com
ITQlick rating
5/5
Score
51/100
Pricing
3.6/10
License pricing
$99 per year
Functionality
5
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.