Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - Marketo Lead or Reputation.com?
Marketo Lead is more expensive to implement (TCO) than Reputation.com, and Marketo Lead is rated higher (87/100) than Reputation.com (51/100). Marketo Lead offers users more features (12) than Reputation.com (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Reputation.com
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Reputation.com: Reputation.com launched in 2006 with the belief that individuals, businesses and large-scale enterprises should be empowered to protect their privacy and ensure their online reputations reflect accurate, current and balanced information. Our team pioneered the first solutions for online privacy control and digital identity management - and we cont...
Who is more expensive? Marketo Lead or Reputation.com?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Reputation.com.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Reputation.com price starts at $99 per year , When comparing Reputation.com to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.
Bottom line: Marketo Lead is more expensive than Reputation.com.
Which software includes more/better features?
We've compared Marketo Lead Vs. Reputation.com based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
Reputation.com: We are still working to collect the list of features for Reputation.com.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. and Reputation.com's target customer size include: Small, medium and large size businesses.