Compare Marketo Lead and SocialOomph - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or SocialOomph?

Marketo Lead is more expensive to implement (TCO) than SocialOomph, and Marketo Lead is rated higher (87/100) than SocialOomph (82/100). Marketo Lead offers users more features (12) than SocialOomph (6).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. SocialOomph.com

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

SocialOomph.com: SocialOomph.com is a service that provides free and paid productivity enhancement services for social media users. We are a Canadian company, operating as a division of 3827992 Canada Inc., and we have been in business since April 2008. Formerly we were known as TweetLater.com, with a focus on productivity solutions for users of Twitter.com. ...

Who is more expensive? Marketo Lead or SocialOomph?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and SocialOomph.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. SocialOomph price starts at $55 per month , When comparing SocialOomph to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than SocialOomph.

Which software includes more/better features?

We've compared Marketo Lead Vs. SocialOomph based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

SocialOomph: Facebook Integration, LinkedIn Integration, Publishing Social Content, Social Listening, Twitter Integration.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. To maintain a strong footing in the market, SocialOomph helps you to manage your brand very easily.