Compare Marketo Lead vs Spotlyte

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
87/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
9.8/10
License pricing license pricing (if provided by the software vendor)
$9 per month
Hosting
On premise and Cloud
Functionality score
22
Fit small business
Fit medium business
Fit large business
Software review
Spotlyte
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
80/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
$95 per month
Hosting
Cloud
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review
VisitorTrack
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$99 per year
Hosting
On premise
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review
SearchForce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
7/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Ensighten
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
90/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review

Marketo Lead Vs. Spotlyte: Which is better?

Shlomi Lavi / Sep 14, 2020

Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work. Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they in turn have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth. In order to survive and succeed in this world of accelerating change, modern marketing professionals need a new generation of marketing software to help them find more future customers; to build, sustain, and grow relationships with those buyers over time; and to cope with the sheer pace and complexity of engaging with customers in real time across the web, email, social media, online and offline events, video, e-commerce storefronts, mobile devices and a variety of other channels. And in many companies, marketing must knit these digital interactions together with the efforts of their colleagues on the sales team and their channel partners. Marketers need to interact seamlessly with their customers across these channels, and they need data and analytic insights to understand where and how to allocate their budgets for maximum return.

Spotlyte: With Spotlyte, social media posts break outside constraints of a single network. Our technology aggregates and unifies social media from multiple source networks and presents it in a way to boost audience engagement.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Marketo Lead TCO and Spotlyte total cost to help with the total cost of ownership calculation.

Marketo Lead price Starting from $9 per month , on a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Spotlyte price Starting from $95 per month , when comparing Spotlyte to their competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Spotlyte.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Lead Vs. Spotlyte based on some of the most important and required Marketing Automation features.
Marketo Lead: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation, ..
Spotlyte list of features include the following: We are still working to collect the list of features of Spotlyte.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and Spotlyte's target customer size include: Start up, Small business, Medium business, Large business.

Marketo Lead

ITQlick rating
(4.2/5)

Starting from $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Spotlyte

ITQlick rating
(4.6/5)

Starting from $95 per month

Spotlyte is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Spotlyte received a rating of 4.6 from ITQlick team. The software cost is con...

Categories: Data Analysis Tools, Social CRM, Monitoring, Social Media Management.

Compare screenshots

Compare specifications

Marketo Lead Specifications

Name: Marketo Lead
Company: Marketo
Address 901 Mariners Island Blvd, San Mateo, CA
Website:https://www.marketo.com/lead-management/
Platforms: Cloud

Spotlyte Specifications

Name: Spotlyte
Company: Spotlyte
Address Mountain View, CA, United States
Website:https://www.getspotlyte.com/
Platforms: Desktop, Mobile

Compare features

Marketo Lead: 8 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation

Spotlyte: 0 Features

We are working to collect the information