Compare Marketo Lead vs SproutSocial

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
87/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
9.8/10
License pricing license pricing (if provided by the software vendor)
$9 per month
Hosting
On premise and Cloud
Functionality score
22
Fit small business
Fit medium business
Fit large business
Software review
SproutSocial
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
85/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.8/10
License pricing license pricing (if provided by the software vendor)
$59 per user/month
Hosting
On premise and Cloud
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review
Zapier
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
94/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
$15 per user/month
Hosting
On premise and Cloud
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review
Hootsuite
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
93/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$19.99 per month
Hosting
On premise and Cloud
Functionality score
31
Fit small business
Fit medium business
Fit large business
Software review
Zoho
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
93/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.2/10
License pricing license pricing (if provided by the software vendor)
$10 per user/month
Hosting
On premise and Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review

Marketo Lead Vs. SproutSocial: Which is better?

Shlomi Lavi / Feb 02, 2020

Looking for the right Social Media Management solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work. Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they in turn have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth. In order to survive and succeed in this world of accelerating change, modern marketing professionals need a new generation of marketing software to help them find more future customers; to build, sustain, and grow relationships with those buyers over time; and to cope with the sheer pace and complexity of engaging with customers in real time across the web, email, social media, online and offline events, video, e-commerce storefronts, mobile devices and a variety of other channels. And in many companies, marketing must knit these digital interactions together with the efforts of their colleagues on the sales team and their channel partners. Marketers need to interact seamlessly with their customers across these channels, and they need data and analytic insights to understand where and how to allocate their budgets for maximum return.

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives through teamwork, healthy competition and mutual respect. A sustained love of all things social guides us, day after day. Founded in 2010, Sprout is a private company backed by the venture funds of NEA and Lightbank.

Pricing/cost comparison

The real cost of Social Media Management software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Marketo Lead TCO and SproutSocial total cost to help with the total cost of ownership calculation.

Marketo Lead price Starting from $9 per month , on a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Social Media Management software. SproutSocial price Starting from $59 per user/month , when comparing SproutSocial to their competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Marketo Lead is more expensive than SproutSocial.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Lead Vs. SproutSocial based on some of the most important and required Social Media Management features.
Marketo Lead: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation, ..
SproutSocial list of features include the following: Data Import/Export, Basic Reports, Online Customer Support, .

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. The software is a useful product for customers of all sizes without any restriction on industrial affiliation.

Marketo Lead

ITQlick rating
(4.2/5)

Starting from $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Analytics, CRM, Social CRM, Marketing.

SproutSocial

ITQlick rating
(4.4/5)

Starting from $59 per user/month

SproutSocial is a web based social media management solution for businesses of all sizes. It offers such services as personalized profile management, smart engagement, seamless publishing, and others. The softw...

Categories: Social CRM, Marketing.

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Compare specifications

Marketo Lead Specifications

Name: Marketo Lead
Company: Marketo
Address 901 Mariners Island Blvd, San Mateo, CA
Website:https://www.marketo.com/lead-management/
Platforms: Cloud

Compare features

Marketo Lead: 8 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation

SproutSocial: 3 Features

Data Import/Export
Basic Reports
Online Customer Support