Compare Marketo Lead and SproutSocial - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or SproutSocial?

Marketo Lead is more expensive to implement (TCO) than SproutSocial, and Marketo Lead is rated higher (87/100) than SproutSocial (85/100). Marketo Lead offers users more features (12) than SproutSocial (3).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Sprout Social

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? Marketo Lead or SproutSocial?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and SproutSocial.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than SproutSocial.

Which software includes more/better features?

We've compared Marketo Lead Vs. SproutSocial based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. The software is a useful product for customers of all sizes without any restriction on industrial affiliation.