Compare Marketo Lead and Tailwind - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Tailwind?

Marketo Lead is more expensive to implement (TCO) than Tailwind, and Marketo Lead is rated higher (87/100) than Tailwind (86/100). Marketo Lead offers users more features (12) than Tailwind (6).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Tailwind

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Who is more expensive? Marketo Lead or Tailwind?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Tailwind.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Tailwind.

Which software includes more/better features?

We've compared Marketo Lead Vs. Tailwind based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and Tailwind's target customer size include: SMBs.