Compare Marketo Lead and UberVU - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or UberVU?

Marketo Lead is more expensive to implement (TCO) than UberVU, and Marketo Lead is rated higher (87/100) than UberVU (79/100). Marketo Lead offers users more features (12) than UberVU (7).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. UberVU

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

UberVU : uberVU was built with the understanding that marketers shouldn't waste time running reports and numbers in 10 different dashboards just to get a sense of what's going on. Ubervu delivers monitoring, engagement, collaboration and reporting in a single dashboard

Who is more expensive? Marketo Lead or UberVU?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and UberVU.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. UberVU price starts at $99 per user/month , When comparing UberVU to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than UberVU.

Which software includes more/better features?

We've compared Marketo Lead Vs. UberVU based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

UberVU: Campaign Management, Social Media, Blogger Integration, Business Content Sharing, Facebook Integration.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. UberVU is best used by customers who want to learn about how their company or brand is performing on social media.