Compare Marketo Lead vs VisitorTrack

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
87/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
9.8/10
License pricing license pricing (if provided by the software vendor)
$9 per month
Hosting
On premise and Cloud
Functionality score
22
Fit small business
Fit medium business
Fit large business
Software review
VisitorTrack
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$99 per year
Hosting
On premise
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review
SearchForce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
7/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Ensighten
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
90/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
IgnitionOne
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review

Marketo Lead Vs. VisitorTrack: Which is better?

Shlomi Lavi / Aug 11, 2020

Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work. Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they in turn have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth. In order to survive and succeed in this world of accelerating change, modern marketing professionals need a new generation of marketing software to help them find more future customers; to build, sustain, and grow relationships with those buyers over time; and to cope with the sheer pace and complexity of engaging with customers in real time across the web, email, social media, online and offline events, video, e-commerce storefronts, mobile devices and a variety of other channels. And in many companies, marketing must knit these digital interactions together with the efforts of their colleagues on the sales team and their channel partners. Marketers need to interact seamlessly with their customers across these channels, and they need data and analytic insights to understand where and how to allocate their budgets for maximum return.

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective tools for precision messaging to a growing, engaged audience seeking detailed product information. Our personnel have backgrounds across many differing business mediums, products and service industries. We know what it’s like to sell things to make things happen. Wholly focused on the Business to Business client, we are vigilant to actualizing our client’s business goals – because we’ve been there.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Marketo Lead TCO and VisitorTrack total cost to help with the total cost of ownership calculation.

Marketo Lead price Starting from $9 per month , on a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. VisitorTrack price Starting from $99 per year , when comparing VisitorTrack to their competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than VisitorTrack.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Lead Vs. VisitorTrack based on some of the most important and required Marketing Automation features.
Marketo Lead: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation, ..
VisitorTrack list of features include the following: Data Import/Export, Basic Reports, Online Customer Support, .

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing.

Marketo Lead

ITQlick rating
(4.2/5)

Starting from $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

VisitorTrack

ITQlick rating
(3.7/5)

Starting from $99 per year

VisitorTrack is a cloud-based marketing automation solution designed for B2B who are actively marketing and selling to acquire new clients.

Categories: CRM, Marketing, Sales.

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Compare specifications

Marketo Lead Specifications

Name: Marketo Lead
Company: Marketo
Address 901 Mariners Island Blvd, San Mateo, CA
Website:https://www.marketo.com/lead-management/
Platforms: Cloud

VisitorTrack Specifications

Name: VisitorTrack
Company: netFactor
Address Greenwood Village, CO
Platforms: Desktop, Cloud

Compare features

Marketo Lead: 8 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation

VisitorTrack: 3 Features

Data Import/Export
Basic Reports
Online Customer Support