Compare Marketo Lead and Zoho Social - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Zoho Social?

Marketo Lead is more expensive to implement (TCO) than Zoho Social, and Zoho Social is rated higher (93/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Zoho Social (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Zoho Corporation

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Zoho Corporation : Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Marketo Lead or Zoho Social?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Zoho Social.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Zoho Social price starts at $10 per month , When comparing Zoho Social to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Zoho Social.

Which software includes more/better features?

We've compared Marketo Lead Vs. Zoho Social based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Zoho Social: We are still working to collect the list of features for Zoho Social.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and Zoho Social's target customer size include: Medium and large size businesses.