Compare Adobe and cidewalk - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe or cidewalk?

Adobe is more expensive to implement (TCO) than cidewalk, and Adobe is rated higher (91/100) than cidewalk (83/100). Adobe offers users more features (6) than cidewalk (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Chitika, Inc.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Chitika, Inc.: WE BELIEVE ALL BUSINESSES, NO MATTER THE SIZE, SHOULD HAVE THE SAME ABILITY TO REACH CUSTOMERS AS POWERFUL FORTUNE 500 COMPANIES That was the mission when we first began and remains our mission today. We know that you have a great passion for your business and want to tell everybody you can about it. Cidewalk helps small and mid-size business owne...

Who is more expensive? Adobe Marketo Engage or cidewalk?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and cidewalk.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. cidewalk price starts at $60 per month , When comparing cidewalk to its competitors, the software is rated 6 - similar to the average Account Based Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than cidewalk.

Which software includes more/better features?

We've compared Adobe Vs. cidewalk based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

cidewalk: We are still working to collect the list of features for cidewalk.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. and cidewalk's target customer size include: Small, medium and large size businesses.