Compare Marketo and CompassABM - Mar 2022

Shlomi LaviShlomi Lavi / Mar 19, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Marketo or CompassABM?

Marketo is more expensive to implement (TCO) than CompassABM, and Marketo is rated higher (91/100) than CompassABM (61/100). Marketo offers users more features (6) than CompassABM (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Refactored

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Refactored: Enable account identification, website personalization, and prospect tracking—at scale—with CompassABM.

Who is more expensive? Marketo or CompassABM?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo and CompassABM.

Marketo price starts at $895 per month , On a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Account Based Marketing software. CompassABM price starts at $1,500 per month , When comparing CompassABM to its competitors, the software is rated 6 - similar to the average Account Based Marketing software cost.

Bottom line: Marketo is more expensive than CompassABM.

Which software includes more/better features?

We've compared Marketo Vs. CompassABM based on some of the most important and required Account Based Marketing features.

Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

CompassABM: We are still working to collect the list of features for CompassABM.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. and CompassABM's target customer size include: Small, medium and large size businesses.



Marketo

ITQlick rating
(4.2/5)

starts at $895 per month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM.

CompassABM

ITQlick rating
(2.8/5)

starts at $1,500 per month

Enable account identification, website personalization, and prospect tracking—at scale—with CompassABM.

Categories: Data Analysis Tools, Customer Loyalty, Account Based Marketing, Campaign Management.

Compare specifications

Compare features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

CompassABM: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$895 per month
Functionality
20
Compare
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.