Compare Marketo and CompassABM - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo or CompassABM?

Marketo is more expensive to implement (TCO) than CompassABM, and Marketo is rated higher (91/100) than CompassABM (61/100). Marketo offers users more features (6) than CompassABM (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Refactored

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Refactored: Enable account identification, website personalization, and prospect tracking—at scale—with CompassABM.

Who is more expensive? Marketo or CompassABM?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo and CompassABM.

Marketo price starts at $895 per month , On a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Account Based Marketing software. CompassABM price starts at $1,500 per month , When comparing CompassABM to its competitors, the software is rated 6 - similar to the average Account Based Marketing software cost.

Bottom line: Marketo is more expensive than CompassABM.

Which software includes more/better features?

We've compared Marketo Vs. CompassABM based on some of the most important and required Account Based Marketing features.

Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

CompassABM: We are still working to collect the list of features for CompassABM.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. and CompassABM's target customer size include: Small, medium and large size businesses.