Compare Adobe and Flashtalking - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe or Flashtalking?

Adobe is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Adobe (91/100). Adobe offers users more features (6) than Flashtalking (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Flashtalking, Inc.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? Adobe Marketo Engage or Flashtalking?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and Flashtalking.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software.

Bottom line: Adobe Marketo Engage is more expensive than Flashtalking.

Which software includes more/better features?

We've compared Adobe Vs. Flashtalking based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries.

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.