Compare Marketo vs Keap

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,995 per user/month
Hosting
On premise and Cloud
Functionality score
20
Fit small business
Fit medium business
Fit large business
Software review
Keap
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
97/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.8/10
License pricing license pricing (if provided by the software vendor)
$99 per month
Hosting
On premise and Cloud
Functionality score
35
Fit small business
Fit medium business
Fit large business
Software review
Demandbase
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
68/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise and Cloud
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review
Demandbase
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
62/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise and Cloud
Functionality score
10
Fit small business
Fit medium business
Fit large business
Software review
CompassABM
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
61/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
$1,500 per month
Hosting
On premise and Cloud
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review

Marketo Vs. Keap: Which is better?

Shlomi Lavi / Apr 16, 2020

Looking for the right Account Based Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work. Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they in turn have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth. In order to survive and succeed in this world of accelerating change, modern marketing professionals need a new generation of marketing software to help them find more future customers; to build, sustain, and grow relationships with those buyers over time; and to cope with the sheer pace and complexity of engaging with customers in real time across the web, email, social media, online and offline events, video, e-commerce storefronts, mobile devices and a variety of other channels. And in many companies, marketing must knit these digital interactions together with the efforts of their colleagues on the sales team and their channel partners. Marketers need to interact seamlessly with their customers across these channels, and they need data and analytic insights to understand where and how to allocate their budgets for maximum return.

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive amounts of time. From small beginnings. Our story begins the same way many small business stories do. In 2004, we opened our doors with little more than a dream and whole lot of passion. We worked too many hours, didn't see our families enough and struggled to make ends meet.

Pricing/cost comparison

The real cost of Account Based Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Marketo TCO and Keap total cost to help with the total cost of ownership calculation.

Marketo price Starting from $1,995 per user/month , on a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Account Based Marketing software. Keap price Starting from $99 per month , when comparing Keap to their competitors, the software is rated 2 - much lower than the average Account Based Marketing software cost.

Bottom line: Marketo is more expensive than Keap.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Vs. Keap based on some of the most important and required Account Based Marketing features.
Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media, ..
Keap list of features include the following: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management, .

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. Individual users will find the personal touch of a well designed landing page template to be very effective.

Marketo

ITQlick rating
(4.2/5)

Starting from $1,995 per user/month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM, Mobile CRM.

Keap

ITQlick rating
(4.8/5)

Starting from $99 per month

Keap is a cloud-based client management solution designed to help the user keep track of every important detail, get organized and become more efficient. The Keap core features include client management, appoi...

Categories: Homebuilder CRM, CRM, Casino CRM, Channel Management, Customer Relationship Management.

Compare screenshots

Compare specifications

Marketo Specifications

Name: Marketo
Company: Marketo
Address 901 Mariners Island Blvd, San Mateo, CA
Website:https://www.marketo.com/
Platforms: Desktop, Cloud

Keap Specifications

Name: Keap
Company: Infusionsoft
Address 1260 South Spectrum Boulevard, Chandler, AZ 85286
Website:https://keap.com/
Platforms: Cloud

Compare features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Keap: 8 Features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers