Shlomi Lavi /
Sep 27, 2023
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Bottom Line: Which is Better - Adobe or LeadMaster?
Adobe is more expensive to implement (TCO) than LeadMaster, and Adobe is rated higher (91/100) than LeadMaster (88/100). Adobe offers users more features (6) than LeadMaster (0).
Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Leadmaster
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Leadmaster: Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing.
Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - so you'll know what's working, who's selling a...
Who is more expensive? Adobe Marketo Engage or LeadMaster?
The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and LeadMaster.
Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. LeadMaster price starts at $15 per user/month , When comparing LeadMaster to its competitors, the software is rated 4 - lower than the average Account Based Marketing software cost.
Bottom line: Adobe Marketo Engage is more expensive than LeadMaster.
Which software includes more/better features?
We've compared Adobe Vs. LeadMaster based on some of the most important and required Account Based Marketing features.
Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
LeadMaster: We are still working to collect the list of features for LeadMaster.
Target customer size
Customers of the software mainly include small and medium businesses from a diverse range of industries. and LeadMaster's target customer size include: Small, medium and large size businesses.