Marketo Vs Pipedrive (May 2021)

Shlomi LaviShlomi Lavi / May 06, 2021

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Bottom Line: Which is Better - Marketo or Pipedrive?

Marketo is more expensive to implement (TCO) than Pipedrive, Pipedrive is rated higher (99/100) than Marketo (91/100). Marketo offers more features (6) to their users than Pipedrive (4).

Looking for the right Account Based Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Marketo compares with Pipedrive?

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who's more expensive? Marketo or Pipedrive?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Marketo and Pipedrive.

Marketo price starts at $1,995 per user/month , on a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Account Based Marketing software. Pipedrive price starts at $12.50 per user/month , when comparing Pipedrive to their competitors, the software is rated 2 - much lower than the average Account Based Marketing software cost.

Bottom line: Marketo is more expensive than Pipedrive.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Vs. Pipedrive based on some of the most important and required Account Based Marketing features. Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media. Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.

Marketo

ITQlick rating
(4.2/5)

starts at $1,995 per user/month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM.

Pipedrive

ITQlick rating
(4.6/5)

starts at $12.50 per user/month

Pipedrive is sales pipeline management software for small demanding teams. It is simple to use yet very powerful. Pipedrive CRM is able to organise leads in a way that users can have great overview of sales at ...

Categories: Casino CRM, Channel Management, Customer Relationship Management, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Pipedrive: 4 Features

Customer Service
Marketing Automation
Sales Automation
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$1,995 per user/month
Functionality
20
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.