Compare Adobe and Pipedrive - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe or Pipedrive?

Adobe is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Adobe (91/100). Adobe offers users more features (6) than Pipedrive (4).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Pipedrive

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who is more expensive? Adobe Marketo Engage or Pipedrive?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and Pipedrive.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. Pipedrive price starts at $9.90 per user/month , When comparing Pipedrive to its competitors, the software is rated 2 - much lower than the average Account Based Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than Pipedrive.

Which software includes more/better features?

We've compared Adobe Vs. Pipedrive based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.