Compare Adobe and Prezly - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe or Prezly?

Adobe is more expensive to implement (TCO) than Prezly, and Prezly is rated with the same score (91/100) as Adobe (91/100). Adobe offers users more features (6) than Prezly (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Prezly.com

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Prezly.com: Prezly is an enterprise platform for newsrooms, contact management, and outreach: the better way to do stakeholder communication.Connect your content with your influencers. Manage your stories. Engage your influencers. Measure and increase your impact.

Who is more expensive? Adobe Marketo Engage or Prezly?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and Prezly.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. Prezly price starts at $50 per user/month , When comparing Prezly to its competitors, the software is rated 4 - lower than the average Account Based Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than Prezly.

Which software includes more/better features?

We've compared Adobe Vs. Prezly based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Prezly: We are still working to collect the list of features for Prezly.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. The usual customers of Prezly are the small to medium-sized business (SMBs) owners that make use of the industry of marketing, mainly with the PR system.