Compare Marketo vs SugarCRM

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
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Marketo
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,995 per user/month
Hosting
On premise and Cloud
Functionality score
20
Fit small business
Fit medium business
Fit large business
Software review
SugarCRM
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
94/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.4/10
License pricing license pricing (if provided by the software vendor)
$60 per user/month
Hosting
Cloud
Functionality score
61
Fit small business
Fit medium business
Fit large business
Software review
PressRush
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5/10
License pricing license pricing (if provided by the software vendor)
$49 per user/month
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Mapp
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
5
Fit small business
Fit medium business
Fit large business
Software review
AdsWizz
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review

Marketo Vs. SugarCRM: Which is better?

Shlomi Lavi / Jan 07, 2020

Looking for the right Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work. Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they in turn have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth. In order to survive and succeed in this world of accelerating change, modern marketing professionals need a new generation of marketing software to help them find more future customers; to build, sustain, and grow relationships with those buyers over time; and to cope with the sheer pace and complexity of engaging with customers in real time across the web, email, social media, online and offline events, video, e-commerce storefronts, mobile devices and a variety of other channels. And in many companies, marketing must knit these digital interactions together with the efforts of their colleagues on the sales team and their channel partners. Marketers need to interact seamlessly with their customers across these channels, and they need data and analytic insights to understand where and how to allocate their budgets for maximum return.

SugarCRM : SugarCRM’s mission is to empower organizations to gain and retain customers by providing greater efficiency and control over the sales pipeline. As an open-platform web-based CRM solution, Sugar is easy to customize to meet an organization’s changing needs. It is also affordable, easy-to-use and offers a competitive advantage by providing organizations with a 360-degree view of their customers. Businesses in all vertical markets ranging in size from the SMB through the enterprise leverage the power of Sugar every day. The company is headquartered in Cupertino, California with European headquarters in Munich, Germany and Asia Pacific headquarters in Sydney, Australia.

Pricing/cost comparison

The real cost of Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Marketo TCO and SugarCRM Enterprise total cost to help with the total cost of ownership calculation.

Marketo price Starting from $1,995 per user/month , on a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Marketing software. SugarCRM Enterprise price Starting from $60 per user/month , when comparing SugarCRM Enterprise to their competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Marketo is more expensive than SugarCRM Enterprise.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Vs. SugarCRM based on some of the most important and required Marketing features.
Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media, ..
SugarCRM Enterprise list of features include the following: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center , .

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. SugarCRM is a system that can benefit all business types: whether you are just starting up your own business, already managing one or looking to upgrade your existing system, SugarCRM Enterprise offers flexible features that can be tailored to your needs.

Marketo

ITQlick rating
(4.2/5)

Starting from $1,995 per user/month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Engagement, Lead Generation, Mac CRM, Mobile CRM.

SugarCRM

ITQlick rating
(4/5)

Starting from $60 per user/month

SugarCRM is a complete customer relationship management software that is offered on the cloud and serves businesses for any size. The software helps businesses to handle various functions such as sales automat...

Categories: Call Center, Complaint Management, CRM, Customer Service, Customer Support.

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Compare specifications

Marketo Specifications

Name: Marketo
Company: Marketo
Address 901 Mariners Island Blvd, San Mateo, CA
Website:https://www.marketo.com/
Platforms: Desktop, Cloud

SugarCRM Specifications

Name: SugarCRM Enterprise
Company: SugarCRM
Address Cupertino, CA, USA
Website:https://www.sugarcrm.com/
Platforms: Desktop

Compare features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

SugarCRM Enterprise: 8 Features

Customer Service
Email Marketing
Marketing Automation
Sales Automation
Collaboration Center
Campaign Management
Case Management
Contact Management