Compare Adobe and TubeMogul - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe or TubeMogul?

Adobe is more expensive to implement (TCO) than TubeMogul, and Adobe is rated higher (91/100) than TubeMogul (90/100). Adobe offers users more features (6) than TubeMogul (0).

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. TubeMogul Inc

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

TubeMogul Inc: TubeMogul is the leading software company for brand advertising. TubeMogul’s advertising software enables the world’s largest brands to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, our software provides holistic planning tools, analytics and insights across t...

Who is more expensive? Adobe Marketo Engage or TubeMogul?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and TubeMogul.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. TubeMogul accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software.

Bottom line: Adobe Marketo Engage is more expensive than TubeMogul.

Which software includes more/better features?

We've compared Adobe Vs. TubeMogul based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

TubeMogul: We are still working to collect the list of features for TubeMogul.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. and TubeMogul's target customer size include: Small, medium and large size businesses.