Shlomi Lavi /
Mar 25, 2022
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Bottom Line: Which is Better - Mautic or Act-On?
Act-On is more expensive to implement (TCO) than Mautic, and Act-On is rated higher (89/100) than Mautic (75/100). Act-On offers users more features (16) than Mautic (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Mautic Vs. Act-On
Mautic: The Mautic™ Association is a non-profit organization focused on supporting the Mautic free and open source marketing automation system. The organization provides resources and a network for people to connect and grow both personally and professionally.
Specialties
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Mautic or Act-On?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mautic and Act-On.
Mautic price starts at $100 per month , On a scale between 1 to 10 Mautic is rated 6, which is similar to the average cost of Marketing Automation software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.
Bottom line: Act-On is more expensive than Mautic.
Which software includes more/better features?
We've compared Mautic Vs. Act-On based on some of the most important and required Marketing Automation features.
Mautic: We are still working to collect the list of features for Mautic.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Mautic's typical customers include: Small, medium and large size businesses, Act-On is specifically designed for small companies.