Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - Mautic or Zeta Global?
Mautic is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Mautic (75/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Mautic Vs. IgnitionOne
Mautic: The Mautic™ Association is a non-profit organization focused on supporting the Mautic free and open source marketing automation system. The organization provides resources and a network for people to connect and grow both personally and professionally.
Specialties
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? Mautic or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mautic and IgnitionOne Digital Marketing Suite.
Mautic price starts at $100 per month , On a scale between 1 to 10 Mautic is rated 6, which is similar to the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Mautic is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: Mautic is more expensive than IgnitionOne Digital Marketing Suite.
Which software includes more/better features?
We've compared Mautic Vs. Zeta Global based on some of the most important and required Marketing Automation features.
Mautic: We are still working to collect the list of features for Mautic.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
Mautic's typical customers include: Small, medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.